Item specifics
| Condition: | Subject: | Management Techniques | |
| Place of Publication: | London | Format: | Paperback |
| Weight: | 450g | Language: | English |
| Author: | Malcolm McDonald | Publisher: | Kogan Page LTD |
| ISBN: | 9780749420963 | EAN: | 9780749420963 |
Strategic Marketing Planning: State-of-the-art Developments (Cr .9780749420963
About this product
| Product Information | |
| This work provides a treatment of specialist aspects of marketing planning. Topics covered include: marketing strategy; marketing planning and corporate culture; expert systems in strategic marketing planning; and the role of marketing in the future. | |
| Product Identifiers | |
| Publisher | Kogan Page LTD |
| ISBN-10 | 0749420960 |
| ISBN-13 | 9780749420963 |
| eBay Product ID (ePID) | 90593333 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 450g |
| Width | 154mm |
| Height | 233mm |
| Additional Product Features | |
| Author(s) | Malcolm Mcdonald |
| Place of Publication | London |
| Genre | Sales & Marketing |
| Series Title | Cranfield Management Research S. |
| Edition Statement | 2nd Revised Edition |
| Pagination | 224 |
| Content Note | Illustrations |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Imprint | Kogan Page Ltd |
| Language(s) | English |
| Date of Publication | 18/09/1996 |
| Out-Of-Print Date | 24/11/2005 |
ارزان ترین قیمت : 2.96