Item specifics
| Condition: | Format: | Paperback | |
| Genre: | Business & management | Title: | A Dictionary of Marketing (Oxford Quick Reference), Doyle, Cha… |
| Number of Pages: | 448 | Author: | Doyle, Charles |
| Date of Publication: | 2011-03-24 | ISBN: | 0199590230 |
| Height: | 29.97 | EAN: | 9780199590230 |
| Length: | 194.06 | Binding: | Paperback |
| Width: | 130.05 |
A Dictionary of Marketing (Oxford Quick Reference) by Doyle, Charles Paperback
About this product
| Product Information | |
| A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing. | |
| Product Identifiers | |
| Publisher | Oxford University Press |
| ISBN-10 | 0199590230 |
| ISBN-13 | 9780199590230 |
| eBay Product ID (ePID) | 99772425 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 328g |
| Width | 130mm |
| Height | 195mm |
| Additional Product Features | |
| Author(s) | Charles Doyle |
| Place of Publication | Oxford |
| Genre | Sales & Marketing |
| Series Title | Oxford Quick Reference |
| Pagination | 448 |
| Content Note | 30 Line Drawings for Charts and Graphs, 6 Tables |
| Author Biography | Charles Doyle is a successful and accomplished Chief Marketing Officer with 25 years of experience working for world-class companies in the USA, Europe and Asia. He combines a strong track record in all aspects of marketing and business development with working knowledge of several industries, including Professional Services, Communications and Technology. He has developed and led high performing marketing, communications, research and business development teams and marketing programmes across the world. He is currently Chief Marketing Officer and Head of Research at Jones Lang LaSalle in London (a financial and professional services firm specializing in commercial real estate). He holds a DPhil from the University of Oxford. |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Spine | 26mm |
| Imprint | Oxford University Press |
| Language(s) | English |
| Date of Publication | 24/03/2011 |
| Out-Of-Print Date | 03/04/2016 |
ارزان ترین قیمت : 3.83