Item specifics
| Condition: | Subject: | Management Techniques | |
| Place of Publication: | Harlow | Format: | Paperback |
| Weight: | 615g | Language: | English |
| Author: | Prof Luiz Moutinho | Publisher: | Pearson Education The Limited |
| ISBN: | 9780201627442 | EAN: | 9780201627442 |
Cases in Marketing Management By Prof Luiz Moutinho. 9780201627442
About this product
| Product Information | |
| This book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques. | |
| Product Identifiers | |
| Publisher | Pearson Education The Limited |
| ISBN-10 | 0201627442 |
| ISBN-13 | 9780201627442 |
| eBay Product ID (ePID) | 90297991 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 615g |
| Width | 157mm |
| Height | 233mm |
| Additional Product Features | |
| Author(s) | Luiz Moutinho |
| Place of Publication | Harlow |
| Genre | Sales & Marketing |
| Edition Statement | 2nd Edition |
| Pagination | 404 |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Imprint | Financial Times Prentice Hall |
| Language(s) | English |
| Date of Publication | 01/04/1995 |
| Out-Of-Print Date | 10/04/2014 |
ارزان ترین قیمت : 2.74