Item description
Publisher: Kogan page ISBN 13: 9780749445744. Title: Guerrilla Marketing Research: Marketing Research Techniques That Item Condition: used item in a good condition.
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Guerrilla Marketing Research: Marketing Research Techniques Th ,.9780749445744
About this product
| Product Information | |
| Part of the Guerilla Marketing series, this book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys. Aiming to destroy the myth that only big companies can afford marketing research, it contains tips that are helpful for business owners, managers and entrepreneurs. | |
| Product Identifiers | |
| Publisher | Kogan Page LTD |
| ISBN-10 | 0749445742 |
| ISBN-13 | 9780749445744 |
| eBay Product ID (ePID) | 88396200 |
| Product Key Features | |
| Format | Hardback |
| Dimensions | |
| Weight | 566g |
| Width | 156mm |
| Height | 234mm |
| Additional Product Features | |
| Author(s) | Robert J. Kaden |
| Place of Publication | London |
| Genre | Sales & Marketing |
| Pagination | 256 |
| Author Biography | Robert J. Kaden has spent his entire career in market research. In 1992, he formed his own company, The Kaden Company. He is very active on the international speaking circuit, lectures widely and writes regularly for the business press. |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Spine | 20mm |
| Imprint | Kogan Page Ltd |
| Language(s) | English |
| Date of Publication | 28/03/2006 |
| Out-Of-Print Date | 27/12/2008 |
ارزان ترین قیمت : 3.13