Item specifics
| Condition: | Subject: | Management Techniques | |
| Place of Publication: | Oxford | Format: | Paperback |
| Weight: | 635g | Language: | English |
| Author: | Paul Reynolds, Geoff Lancaster | Publisher: | Taylor & Francis |
| ISBN: | 9780750661034 | EAN: | 9780750661034 |
Management of Marketing By Geoff Lancaster, Paul Reynolds
About this product
| Product Information | |
| Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning. | |
| Product Identifiers | |
| Publisher | Taylor & Francis |
| ISBN-10 | 0750661038 |
| ISBN-13 | 9780750661034 |
| eBay Product ID (ePID) | 89632222 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 635g |
| Width | 156mm |
| Height | 234mm |
| Additional Product Features | |
| Author(s) | Paul Davidson Reynolds, Geoff Lancaster |
| Place of Publication | Oxford |
| Genre | Sales & Marketing |
| Pagination | 424 |
| Content Note | 1, Black & White Illustrations |
| Format Details | Trade Paperback (Us) |
| Author Biography | Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998. |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Spine | 21mm |
| Language(s) | English |
| Imprint | Butterworth-Heinemann Ltd |
| Date of Publication | 02/06/2005 |
ارزان ترین قیمت : 2.91