Marketing Management: A Value Creation Process, Mühlbacher, Professor Hans, Joli
About this product
| Product Information | |
| Marketing Management offers comprehensive coverage of both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself. | |
| Product Identifiers | |
| Publisher | Palgrave Macmillan |
| ISBN-10 | 0333773195 |
| ISBN-13 | 9780333773192 |
| eBay Product ID (ePID) | 87890169 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 1032g |
| Width | 195mm |
| Height | 260mm |
| Additional Product Features | |
| Author(s) | Alain Jolibert, Pierre-Louis Dubois, Hans Muhlbacher |
| Place of Publication | Basingstoke |
| Genre | Sales & Marketing |
| Pagination | 528 |
| Content Note | Illustrations |
| Author Biography | PIERRE-LOUIS DUBOIS is Professor at Universite Pantheon-Assas Paris, France, founding Editor of the journal Recherches et Applications en Marketing and a consultant to major companies. ALAIN JOLIBERT is Professor of Marketing at Universite Pierre Mendes, Grenoble, France, a leading figure in the Association Francaise de Marketing and Editor of the French journal Recherches et Applications en Marketing. HANS MUHLBACHER is Professor of Business Administration at Leopold-Franzens-University, Innsbruck, Austria. He has been Visiting Professor at many institutions in France and the USA. He has been President of the European Academy of Marketing and is a consultant to major firms. |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Spine | 27mm |
| Imprint | Palgrave Macmillan |
| Language(s) | English |
| Date of Publication | 24/10/2006 |
| Out-Of-Print Date | 09/10/2012 |
ارزان ترین قیمت : 9.53