Item specifics
| Condition: | Subject: | Management Techniques | |
| Place of Publication: | London | Format: | Paperback |
| Weight: | 711g | Language: | English |
| Author: | John Westwood | Publisher: | Kogan Page LTD |
| ISBN: | 9780749441784 | EAN: | 9780749441784 |
Marketing Plan Workbook (Sunday Times Business Enterprise Guide)-John Westwood
About this product
| Product Information | |
| Helps to understand the principles of marketing planning. This title includes such topics as: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and more. | |
| Product Identifiers | |
| Publisher | Kogan Page LTD |
| ISBN-10 | 074944178x |
| ISBN-13 | 9780749441784 |
| eBay Product ID (ePID) | 87814367 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 711g |
| Width | 170mm |
| Height | 240mm |
| Additional Product Features | |
| Author(s) | John Westwood |
| Place of Publication | London |
| Genre | Sales & Marketing |
| Pagination | 376 |
| Content Note | 1, Black & White Illustrations |
| Format Details | Trade Paperback (Us) |
| Author Biography | John Westwood has spent all his working life in sales and marketing. He has held a wide variety of senior sales and marketing positions, and is currently European Sales & Marketing Director of the Tuthill Process Group. He is also the author of 30 Minutes to Write a Marketing Plan, How to Write a Marketing Plan and The Marketing Plan, (all published by Kogan Page). |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Spine | 20mm |
| Imprint | Kogan Page Ltd |
| Language(s) | English |
| Date of Publication | 03/03/2005 |
| Out-Of-Print Date | 29/04/2016 |
ارزان ترین قیمت : 2.73