Item specifics
| Condition: | Subject: | Management Techniques | |
| Publisher: | Elsevier Science & Technology | Format: | Paperback |
| Place of Publication: | Oxford | Language: | English |
| Weight: | 440g | ISBN: | 9780750673075 |
| EAN: | 9780750673075 |
Marketing Plans That Work by Keegan, Warren Paperback Book The Cheap Fast Free
About this product
| Product Information | |
| This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background. | |
| Product Identifiers | |
| Publisher | Elsevier Science & Technology |
| ISBN-10 | 0750673079 |
| ISBN-13 | 9780750673075 |
| eBay Product ID (ePID) | 89685357 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 440g |
| Width | 229mm |
| Height | 152mm |
| Additional Product Features | |
| Author(s) | Warren J. Keegan, Malcolm Mcdonald |
| Place of Publication | Oxford |
| Genre | Sales & Marketing |
| Edition Statement | 2nd Edition |
| Pagination | 264 |
| Author Biography | MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. Professor of marketing and international business at Pace University’s Lubin School of Business in New York, where he also serves as the director of the Center for Global Business Strategy. Dr. Keegan is the president of Warren Keegan Associates, Inc., a firm that focuses on marketing and global strategic management. |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Imprint | Butterworth-Heinemann Ltd |
| Language(s) | English |
| Date of Publication | 19/11/2001 |
| Out-Of-Print Date | 12/01/2012 |
ارزان ترین قیمت : 5.64