Item specifics
| Condition: | Subject: | Management Techniques | |
| Place of Publication: | Basingstoke | Format: | Hardback |
| Weight: | 452g | Language: | English |
| Author: | Jenny Darroch | Publisher: | Palgrave Macmillan |
| ISBN: | 9780230237308 | EAN: | 9780230237308 |
Marketing Through Turbulent Times By Jenny Darroch
About this product
| Product Information | |
| Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities. | |
| Product Identifiers | |
| Publisher | Palgrave Macmillan |
| ISBN-10 | 0230237304 |
| ISBN-13 | 9780230237308 |
| eBay Product ID (ePID) | 86726160 |
| Product Key Features | |
| Format | Hardback |
| Dimensions | |
| Weight | 452g |
| Width | 155mm |
| Height | 235mm |
| Additional Product Features | |
| Author(s) | Jenny Darroch |
| Place of Publication | Basingstoke |
| Genre | Sales & Marketing |
| Pagination | 176 |
| Content Note | Xvi, 176 P. |
| Author Biography | JENNY DARROCH is an Assistant Professor in Marketing at the Drucker School of Management at Claremont Graduate University, USA. She is an accomplished author and her publications have appeared in leading journals such as the European Journal of Marketing, Journal of Business Ethics and the Journal of Small Business Management. She recently co-edited (with George Day and Stan Slater) a Special Issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker in 2009. |
| Country of Publication | United Kingdom |
| Subject | Management, Business, Economics & Industry |
| Imprint | Palgrave Macmillan |
| Language(s) | English |
| Date of Publication | 15/10/2009 |
ارزان ترین قیمت : 2.86