Strategic Marketing Management (Practice of Management),Robert J. Dolan
About this product
| Product Information | |
| Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional marketing functions, from market penetration to marketing plan development. | |
| Product Identifiers | |
| Publisher | Harvard Business Review Press |
| ISBN-10 | 0875843107 |
| ISBN-13 | 9780875843100 |
| eBay Product ID (ePID) | 87533326 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 1134g |
| Width | 178mm |
| Height | 254mm |
| Additional Product Features | |
| Author(s) | Robert J. Dolan |
| Genre | Sales & Marketing |
| Series Title | Practice of Management |
| Pagination | 640 |
| Country of Publication | United States |
| Subject | Management, Business, Economics & Industry |
| Imprint | Harvard Business Review Press |
| Language(s) | English |
| Date of Publication | 01/02/1992 |
| Out-Of-Print Date | 04/04/2001 |
ارزان ترین قیمت : 6.95