Item specifics
| Condition: | Subject: | Management Techniques | |
| Publisher: | John Wiley & Sons INC International Concepts | Format: | Hardback |
| Place of Publication: | New York | Language: | English |
| Weight: | 662g | ISBN: | 9780787998325 |
| EAN: | 9780787998325 |
The Marketing Accountability Imperative: Driving S… by Halsall, Chris Hardback
About this product
| Product Information | |
| Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. | |
| Product Identifiers | |
| Publisher | John Wiley & Sons INC International Concepts |
| ISBN-10 | 078799832x |
| ISBN-13 | 9780787998325 |
| eBay Product ID (ePID) | 89673716 |
| Product Key Features | |
| Format | Hardback |
| Dimensions | |
| Weight | 662g |
| Width | 160mm |
| Height | 229mm |
| Additional Product Features | |
| Author(s) | Chris Halsall, Michael Dunn |
| Place of Publication | New York |
| Genre | Sales & Marketing |
| Pagination | 464 |
| Content Note | Illustrations |
| Author Biography | Michael Dunn is CEO and chairman of Prophet and is responsible for overseeing the firm’s strategy, client relationships, and people. He is the co-author (with Scott Davis) of Building the Brand-Driven Business from Jossey-Bass. Chris Halsall , former Prophet and McKinsey consultant, works and lives in New York City. |
| Country of Publication | United States |
| Subject | Management, Business, Economics & Industry |
| Spine | 39mm |
| Imprint | Jossey-Bass Inc.,U.S. |
| Language(s) | English |
| Date of Publication | 27/03/2009 |
ارزان ترین قیمت : 5.22