Item specifics
| Condition: | Subject: | Management Techniques | |
| Place of Publication: | Upper Saddle River | Format: | Paperback |
| Weight: | 1459g | Language: | English |
| Author: | John A. Murray, . Odriscoll | Publisher: | Pearson Education (US) |
| ISBN: | 9780131821637 | EAN: | 9780131821637 |
Strategy and Process in Marketing By Jon Murray,O’Driscoll
About this product
| Product Information | |
| Reflecting the current paradigm-shift away from the traditional view of markets, with the emphasis on the consumer and the four Ps, this book embraces a wider network approach with relational marketing and channel management as key. Process rather than hierarchy underpins its market focus. | |
| Product Identifiers | |
| Publisher | Pearson Education (US) |
| ISBN-10 | 0131821636 |
| ISBN-13 | 9780131821637 |
| eBay Product ID (ePID) | 86666688 |
| Product Key Features | |
| Format | Paperback |
| Dimensions | |
| Weight | 1459g |
| Width | 173mm |
| Height | 232mm |
| Additional Product Features | |
| Author(s) | John A. Murray, Aidan O’driscoll |
| Place of Publication | Upper Saddle River |
| Genre | Sales & Marketing |
| Pagination | 520 |
| Country of Publication | United States |
| Subject | Management, Business, Economics & Industry |
| Spine | 30mm |
| Language(s) | English |
| Imprint | Prentice Hall |
| Date of Publication | 22/03/1996 |
ارزان ترین قیمت : 2.91